Yuana Aroma
Yuana Aroma
Summary
Summary
Company: Yuana Aroma
Industry: Skin Care & Body Care
Service Provided: Social Media Management
Website Design
Facebook Ads
Lead generation
Branding & Packaging
Challenges
Challenges
Before partnering with a strategic digital marketing approach, Yuana Aroma faced key challenges:
🔹 Low Brand Awareness – Despite high-quality products, the brand struggled with visibility in a highly competitive market.
🔹 Limited Digital Presence – Lack of structured social media strategy and content consistency.
🔹 B2C Positioning – Needed to effectively cater to both individual consumers and salon businesses.
🔹 Lead Generation – Struggled to attract high-quality leads and convert them into customers.
Startegies & Execution
Strategies & Execution
1. Social Media Management
1. Social Media Management
✔️ Content Revamp: Developed a structured content calendar with engaging posts on Instagram, Facebook, and LinkedIn.
✔️ Storytelling Approach: Showcased Yuana Aroma’s unique product formulations, benefits, and client testimonials.
✔️ Collaboration with Influencers & Salons: Partnered with Sarla, Enrich, and other beauty professionals for credibility and reach.
✔️ Interactive Content: Polls, Q&As, beauty tips, and behind-the-scenes videos to boost engagement.
💡 Results:
✅ 35% increase in Instagram followers
✅ 2.5x engagement growth through reels & stories
✅ Improved brand positioning in the premium skincare & salon space
2. Performance Marketing & Lead Generation
2. Performance Marketing & Lead Generation
✔️ Meta & Google Ads Campaigns: Ran targeted Facebook, Instagram, and Google Ads to generate both B2B & B2C leads.
✔️ Custom Audiences & Retargeting: Created lookalike audiences based on high-intent customers and engaged salon professionals.
✔️ SEO Optimization: Optimized website content to rank for skincare, beauty treatments, and salon-grade products.
💡 Results:
✅ 3.6X ROAS on paid ad campaigns
✅ 540+ leads generated for B2C sales in 6 months
✅ Increased website traffic by 120% with organic and paid efforts
✔️ Micro-Influencer Partnerships: Partnered with beauty influencers to promote Yuana Aroma’s products via testimonials and tutorials.
✔️ UGC (User-Generated Content): Encouraged salon owners & customers to share their experience with Yuana Aroma.
✔️ Giveaway & Referral Campaigns: Created contests to boost brand visibility & acquire new customers.
💡 Results:
✅ 20+ influencers onboarded, driving authentic brand awareness
✅ UGC posts saw 3X more engagement than regular brand posts
✅ Referral campaigns contributed to a 28% increase in new customers
3. Influencer & Community Marketing
3. Influencer & Community Building
✔️ Micro-Influencer Partnerships: Partnered with beauty influencers to promote Yuana Aroma’s products via testimonials and tutorials.
✔️ UGC (User-Generated Content): Encouraged salon owners & customers to share their experience with Yuana Aroma.
✔️ Giveaway & Referral Campaigns: Created contests to boost brand visibility & acquire new customers.
💡 Results:
✅ 20+ influencers onboarded, driving authentic brand awareness
✅ UGC posts saw 3X more engagement than regular brand posts
✅ Referral campaigns contributed to a 28% increase in new customers